'BFSI is the next big thing in domestic outsourcing' - IBM India

BANGALORE: TEN years ago, the world’s biggest IT company then, IBM, did the unthinkable: it struck a deal with a company in India (Cadbury ) to take care of its IT needs. It was one of the country’s first domestic IT outsourcing deals. The rest, as they say, is history. More than a dozen such deals later — including the game-changing contract with Bharti Airtel — IBM is the king of the hill in domestic IT outsourcing. Recently,ET NOW’s R Sridharan caught up with Shanker Annaswamy, regional general manager of IBM India & South Asia, to talk about Big Blue’s journey so far and the road ahead. Excerpts from the exclusive interview:

Shanker, it’s been 10 years since IBM bagged its first outsourcing contract in India . It’s been a long journey. How do you look back on it?

1999 was indeed when we signed the first contract, but 2004 marked the biggest turning point for us — the outsourcing deal with Bharti. It was $750-million contract, and 2006 followed with Idea cellular and Vodafone. I think, we’ve done wonderfully well.

If you look at the last year and a half, every Indian IT vendor has been hit by the global downturn, especially in the financial services market. How has IBM in India coped with the downturn?

Given the global market conditions and the fact that large deals were not happening, we were looking at our successes here, and asking ourselves how we can replicate the successes beyond the telecom industry. I am very happy to share with you that we looked at customers beyond telecom, to customers like Amul and media companies like Sun TV.

You have a lot of Indian vendors now competing for domestic outsourcing deals. Wipro, for example, recently bagged the Aircel deal, which IBM was pitching for as well. How do you see the competition from India vendors?

It took some time for other competitors to look at, understand the model and then go and win one or two accounts. But if you look at the real strategy behind it, it’s not simple IT consolidation. It is your capability to bring in tools and asset-based services than labourbased services, and bring research to play.

You also have HP and Dell, which were traditionally hardware firms, getting into services. Are they a bigger threat?

Industry domain knowledge and capabilities are not built overnight. The differentiator for us is very clearly our integration: consulting and system and technology business like the mainframes and big computers, then the software business, which is an integrating business, then we have services end-to-end . Our ability to take a certain portion of the customer business and turn it into a profitable proposition for them is very big and it will take competition time to catch up.

But what are the other sectors apart from telecom and manufacturing that will open up to outsourcing within India?

BFSI area would be a potential opportunity for us to look at. Public sector will take time. Healthcare could be a huge opportunity, but it may take some time as well.

IBM doesn’t disclose its India headcount, but as I understand it’s 90,000 or even one lakh. How does this number split up?

Actually, we are 73,000-plus employees and we are growing. The large proportion of the employee population is in global delivery missions , including the global delivery and then the IBM Daksh BPO outsourcing processes. The rest of the business will be then the domestic business, research labs, software labs and other groups.

At what point would IBM want to de-risk its India strategy or do you think that’s not a concern?

There is no timeline by which we go. This base of 73,000 was built not on a certain number to be achieved or cut off, it depends on our customers, our clients, their projects, and their core competence and domain expertise that comes in. So, India continues to be a key component of this and I would expect it to grow.

Finally, before the global economy slipped into recession, there was a lot of talk about how India had become an expensive place for IT outsourcing. Is India still competitive?

I think so. We will continue to be so. Because India has a unique advantage of being a pioneer here and also it has a large skill base, and the track record. But we have to be careful not to sit on these successes but continue to train and skill our future workforce.

IBM Stays Tops as Server Market Stabilizes, Gartner Says

IBM retained its narrow lead over Hewlett-Packard in the worldwide server market as sales began to stabilize during the third quarter, Gartner said Monday.

IBM took 31.7 percent of server revenue in the three months to Oct. 31, up a fraction from last year, while HP's share stayed more or less flat at 30.2 percent, Gartner said. They were followed at a distance by Dell, Sun Microsystems and Fujitsu.

Server revenue overall dropped 15.5 percent from the third quarter last year, to $10.7 billion. But it was up by 10.2 percent compared to the second quarter this year, Gartner said.

"It is important to put the yearly declines into perspective," Gartner Research Vice President Jeffrey Hewitt said in a statement. The server market is "showing signs of stabilization as we move toward the end of 2009."

All the top vendors bar one saw their server revenue improve from the second quarter. The exception was Sun Microsystems, whose business has been hit by uncertainty surrounding its acquisition by Oracle.

Sun's server revenue was down 32.3 percent from the third quarter last year, much more than its main rivals, according to Gartner. It remained the top seller of Unix systems by volume, but its lead was pared down from a year earlier as shipments declined by almost half.

In terms of dollars spent, HP overtook Sun to become the second-largest Unix vendor behind IBM. HP grew its share of Unix systems revenue from 28 percent to 29.3 percent, while Sun's declined from 29.2 percent to 24.2 percent, Gartner said. IBM's share increased from 36.4 percent to 40.9 percent.

The Unix server market overall was worth $2.6 billion, a drop of 21.2 percent from the third quarter last year.

Industry-standard servers fared a little better. Sales of x86-based systems declined by 11.4 percent from last year, to $6.3 billion. HP retained its dominant lead, followed by Dell, IBM, Fujitsu and NEC.

Dell-Perot to introduce ‘pay-as-per-use’ model

NEW DELHI: Dell-perot Systems, which bundles hardware and software solutions for offering low-cost services to hospitals and other healthcare companies, plans to replicate its American model for gaining more business in India’s $12-billion domestic market.

The company, which is already offering its pay-as-per use service to healthcare customers in the US, signed a 10-year contract with Max Healthcare earlier this year, bidding against domestic rivals TCS and Wipro, for Rs 90 crore.

At a time when the US is preparing to spend almost $46 billion on modernisation of its ageing healthcare systems, and even the Indian government has aggressive IT-enabled programmes, tech firms such as TCS, Infosys and Wipro will have to compete against Dell-Perot and IBM.

“Historically there was a software and a hardware side to an IT service. Today, companies are bundling both service capabilities into one and offering it as an integrated IT solution. It helps in reaching out to the customer faster and reduce overall IT cost,” said Mr Fickenscher.

Cloud computing for hospitals and healthcare service providers is expected to reduce their overall operational and capital expenditure by up to 30-40%. Computing through cloud, or delivery of software business applications through a given network allows customers and users to use a service without owning any hardware infrastructure or software licences.

“We have launched this model in the US and it has been quite successful. It will take some more time to get these services into India, as it requires deployment of appropriate IT systems and training people on the same,” said Mr Fickenscher.

The company is already in talks with several other hospital chains in the country to manage and control their IT infrastructure. Going forward, Dell-Perot will also look at government projects in the heathcare space aggressively.

India is among the four major growth markets for Dell-Perot, the others being China, Europe and the Middle-East. The company feels that there is a huge scope of providing cloud computing services — IT services over internet — largely to physicians in India, as they usually do not have access to data centres.

The company is expected to launch cloud computing services in India, China and the UK over the next 12-18 months and Latin America subsequently.

Experts such as Diptarup Chakraborti, principal research analyst at Gartner said Dell-Perot will be a bigger worry in the overseas markets for Indian tech firms.

“Dell acquired Perot largely to cater to the US market where it was loosing out due to lack of complete product portfolio. Since Indian IT services Infosys, Wipro and TCS focus primarily on the US and European markets, Dell will give a tough competition to them in these markets considering that Perot System is the largest service provider in the healthcare space worldwide,” he said.

Britain’s National Healthcare Services (NHS) programme is another opportunity for Dell-Perot to replicate its cloud computing model.

“BT has an ongoing contract with the government to provide IT services, specifically to around 37 trusts/hospitals. We are a subcontractor to BT in that project. However, the model on which the IT solution will be based is yet to be finalised. BT is having conversation on the same with the government and will finalise it soon.”