IT major Cognizant ranked at the 31st spot is led by Francisco D'Souza, while snacks and beverages firm Pepsico, which is at the 40th spot, is headed by Indra Nooyi.
The league of 50 best corporate performers is topped by healthcare entity Gilead Sciences. CFIndustries Holdings, which is into materials sector, and energy firm Diamond Offshore Drilling are at second and third spots, respectively.
Both Cognizant and Pepsico have slipped from their last year's 19th and 31st positions, respectively. However, Pepsico's rival Coca-Cola is at the 26th spot, improving its position from the 45th rank last year.
At fourth place is Windstream, which is into telecommunication services, followed by Colgate-Palmolive (5th), Robinson (CH) Worldwide (6), Exelon (7), Microsoft (8), Best Buy (9) and Mastercard (10).
The ranking is based on two core financial measures, average return on capital and growth, both taken over the previous 36 months.
iPhone maker Apple (15th rank), telecom firm Verizon Communications (21st) and Internet search giant Google (35th) are also part of the list.
About Cognizant, the publication said the company seems to defy gravity.
"CEO Francisco D'Souza has appointed 700 relationship managers to work closely with the company's 500 clients, enabling Cognizant to track their needs and respond quickly to shifts in demand. As a result, 90 per cent of the company's revenues come from repeat business, which keeps selling costs low," it said.
The magazine said Pepsico which has sales worth USD 43.3 billion, has been on amarketing and repackaging frenzy.
The company is "replacing its old Gatorade labels with a giant "G," shorthanding Mountain Dew to "Mtn Dew," and giving Pepsi itself a simpler logo reminiscent of the Obama "O" campaign logo," the publication noted.
"... Pepsi still faces a slog selling soda to Americans who drink less of it. But CEO Indra Nooyi is betting that new advertising and innovation will keep sales fizzing," it said.
BusinessWeek said the 13th annual ranking of the companies shows that "innovation is still alive and well vital, even among America's largest companies".
"To arrive at the BusinessWeek 50, we run data screens on all of the companies in the Standard & Poor's 500-stock index, focusing on sales growth rate and return on invested capital.
"All the companies are measured over time, to reward sustained performance, and compared against other companies in the same sector...," the magazine said.
"CEO Francisco D'Souza has appointed 700 relationship managers to work closely with the company's 500 clients, enabling Cognizant to track their needs and respond quickly to shifts in demand. As a result, 90 per cent of the company's revenues come from repeat business, which keeps selling costs low," it said.
The magazine said Pepsico which has sales worth USD 43.3 billion, has been on amarketing and repackaging frenzy.
The company is "replacing its old Gatorade labels with a giant "G," shorthanding Mountain Dew to "Mtn Dew," and giving Pepsi itself a simpler logo reminiscent of the Obama "O" campaign logo," the publication noted.
"... Pepsi still faces a slog selling soda to Americans who drink less of it. But CEO Indra Nooyi is betting that new advertising and innovation will keep sales fizzing," it said.
BusinessWeek said the 13th annual ranking of the companies shows that "innovation is still alive and well vital, even among America's largest companies".
"To arrive at the BusinessWeek 50, we run data screens on all of the companies in the Standard & Poor's 500-stock index, focusing on sales growth rate and return on invested capital.
"All the companies are measured over time, to reward sustained performance, and compared against other companies in the same sector...," the magazine said.
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